MarginFuel, a leading supplier of pricing optimisation software for rental vehicle operators have announced the launch of MarginFuel Insights, a live tool which gives pricing and demand data for worldwide locations.
March 1st, 2021 - MarginFuel, a leading supplier of pricing optimisation software for rental vehicle operators have announced the launch of MarginFuel Insights, a live tool which gives pricing and demand data for worldwide locations.
Andrew Pascoe, CEO of MarginFuel said "With Covid vaccines rolling out around the world, understanding future demand and pricing trends in the market is now critical for car rental operators to make the most of a future travel bounce back. We've seen from our experience in New Zealand and Australia that there is significant yield management opportunity due to lower fleet volumes and we all want to avoid a race to the bottom."
The pricing data is presented in an interactive format, with the ability to see pricing hotspots around the world rising and falling versus the previous week, and a selection of graphs is provided to dive deeper into destinations and see pricing trends by future travel months, vehicle category. This is a sample of the data that MarginFuel offers with their global pricing repository, and car rental operators can utilize the insights to make pricing decisions on scale.
Future demand for destinations is the holy grail of pricing, and MarginFuel have partnered with Skyscanner using their Travel Insight API to give daily data on flight searches and checkouts on over 500 city destinations globally. The cumulative number of check outs for future travel months are compared to last year to gain a view on which destinations and travel periods are recovering faster, along with a breakdown of domestic versus international demand.
The MarginFuel Insights tool currently supports 26 countries across The Americas, Europe, Asia Pacific, Africa and the Middle East with plans to add more destinations. Rental operators can also sign up for a free weekly email update which offers notable demand and pricing insights by region, and a bonus 12-month booking pace graph.
Andrew Pascoe said “We’ve had really positive feedback from our customers that they are surprised this is being offered for free and we've answered that we are here to help in any way we can. This industry has been devastated by the last 12 months events but being ahead of the curve is what our platform helps solve. With everyone de-fleeting, the V curve bounce back will provide a once in a lifetime opportunity and pricing with effective strategies at scale will be paramount.”
About The Author Karen Lake - Senior Contributor
Karen is a senior contributor at TravelIndustryReporter.com and brings with her a wealth of knowledge about the travel industry. Karen is a native of the USA and has held various media and PR positions over the last 10 years. Karen is a graduate of Washington State University.
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