The Mauritius Tourism Promotion Authority (MTPA) launches the #MauritiusNow campaign to boost long term tourism to the island
October 28th, 2020 - The MTPA said that the inception, elaboration and implementation of the marketing program was the result of an unprecedented public-private collaborative approach.
The purpose of the #MauritiusNow campaign is to put Mauritius at the forefront of travellers minds now that the island government has announced the phased reopening of the borders.
In addition to safeguarding the brand positioning of the destination in global markets, the campaign has been designed to boost the image of Mauritius and restore confidence in the aftermath of the recent oil spill which affected four per cent of the island.
As ‘seeing is believing’, the campaign uses engaging visuals to remind the world that the island remains a prime tourist destination with pristine lagoons, lush vegetation and a welcoming local community.
A dedicated #MauritiusNow microsite is now live while its contents will also be disseminated via regular social media posts, e-newsletters and blogs.
The site includes live videos captured by webcams installed at key locations across the island to show the lagoons and beaches of Mauritius as they are right now.
This is complemented with spectacular drone footage shot over various parts of the island.
A series of videos portrays Mauritians in their daily activities showing that the island is a safe destination that is buzzing with life.
The campaign also includes a series of reports on projects currently underway to rehabilitate the environment in the south eastern part of the island.
Mauritius considers itself to be a Covid-Safe destination with no known case of local transmission since 26 April 2020.
The small island nation has announced the phased easing of travel restrictions from this month with borders opening to Mauritian nationals, residents and tourists arriving for long stays. Arrivals are required to have a negative PCR test 7 days prior to travel and will still need to quarantine at government approved accommodation for 14 days on arrival.
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Karl is a senior contributor at TravelIndustryReporter.com and knows the European travel industry inside out. Karl is a freelance travel writer specialising in the European market. Karl studied at both Stockholm University and Reading University.
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