Reed Travel Exhibitions Confirms Arabian Travel Market Will Return to Dubai Next Year

An in-person Arabian Travel Market will take place from Sunday, May 16th until Wednesday, May 19th 2021 at the Dubai World Trade Centre (DWTC).

November 16th, 2020 - The show, which went online for the first time earlier this year, will take place from Sunday, May 16th until Wednesday, May 19th at the Dubai World Trade Centre (DWTC).

The theme of next year's show will be ‘A new dawn for travel and tourism’ and will focus on the emerging trends and how innovation can drive the industry forward. The Arabian Travel Show is in collaboration the Dubai Department of Tourism & Commerce Marketing (DTCM),

A recent Colliers report - MENA Hotel Forecasts - estimates that 2021 will be a year of recovery, based on the assumption that hotel performance across the region is already improving.

Major regional destinations such as Dubai and Cairo are leading the way with estimated full year 2021 occupancy levels of 68 per cent and 65 per cent, respectively.

Prior to the pandemic, the direct contribution of travel and tourism to the Middle East’s GDP was predicted by the World Travel & Tourism Council (WTTC), to reach US $133.6 billion by 2028.

The regional economy will be relying on travel and tourism to recover quickly, once a vaccine has been fully developed and rolled out.

Danielle Curtis, exhibition director, Middle East, Arabian Travel Market believes that the recent announcement by Pfizer that the first data for its Covid-19 vaccine was showing that it was more than 90 per cent effective in preventing the virus marks the start of a recovery for the travel industry.

“So, we are confident that by May next year, we will be on the threshold of a new dawn for our industry.”

Danielle Curtis, exhibition director, Middle East, Arabian Travel Market

The show organisers state that they will strictly adhere to all stringent health and safety guidelines and create a touchless and seamless experience. New safety measures planned for next year's event include an enhanced cleaning regime, improved air circulation, multiple hand sanitiser stations and temperature checks.

About The Arabian Travel Market

Arabian Travel Market (ATM), is a leading global event for the Middle East inbound and outbound travel industry. Now in its 27th year, the annual business-to-business (B2B) exhibition showcases products and destinations from around the world to buyers and travel trade visitors across four days at the Dubai World Trade Centre. The next edition of the Arabian Travel Market is scheduled to take place from Sunday, May 16th until Wednesday, May 19th 2021.

About The Author

Karen Lake - Senior Contributor

Karen is a senior contributor at TravelIndustryReporter.com and brings with her a wealth of knowledge about the travel industry. Karen is a native of the USA and has held various media and PR positions over the last 10 years. Karen is a graduate of Washington State University.

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