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State Of Nayarit Increases Its Number Of ‘Magical Towns’

Nayarit State’s Minister of Tourism, Juan Enrique Suárez del Real Tostado, was presented five new Pueblos Magicos, or “Magical Towns,” designations for the Pacific Coast destination.

UNITED STATES - July 4th, 2023

The state of Nayarit is in the mood to celebrate. Earlier this week, Mexico’s Ministry of Tourism (SECTUR) held a press conference in Mexico City where Nayarit State’s Minister of Tourism, Juan Enrique Suárez del Real Tostado, was presented five new Pueblos Magicos, or “Magical Towns,” designations for the Pacific Coast destination, including the towns of San Blas, Ahuacatlán, Amatlán de Cañas, Ixtlán del Río and Puerto Balleto.

The Pueblos Magicos initiative is a Mexican tourism program, similar to UNESCO Heritage sites, in which unique towns and cities are recognized for their significance to Mexican culture, including their contribution to the country’s history, architecture, gastronomy and arts. These Magical Towns benefit from multiple tourism programs. This year, 123 towns requested inclusion in the program and 45 were approved.

The current state administration of Nayarit worked to achieve Magical Towns status for the five municipalities that were awarded it. This was part of its objective to include the diverse tourism offerings found across the state in its travel and tourism infrastructure.

This achievement is a direct result of the policies of Governor Miguel Ángel Navarro Quintero, his administration and their shared commitment to both explore alternatives to mass tourism and develop the state’s sustainable rural tourism, ecological tourism and theme-based routes tourism offerings.

Travel and tourism campaigns in Nayarit have expanded to include colonial towns of the Sierra Madre, communities of the indigenous Huichol people, the ecological areas of Isla Marias and Marrietas and the 150miles of beaches found along the Riviera Nayarit coast. The state government has focused on providing small business training to residents, providing training of an international standard to tour operators, hoteliers, police, taxi drivers and DMCs, making tourism a valuable asset — especially to smaller communities.

Nayarit’s infrastructure has also seen a number of initiatives as part of this plan, including new roads to access remote communities statewide, enhancements in maritime access to San Blas and expansion and transformation of the airport at Tepic into the international Riviera Nayarit Airport. A tourism school has also been created to train future tourism leaders.

In addition, the tourism minister announced a new Magical Towns corridor in the southern part of Nayarit, creating a new tourism route across Jala, Ixtlan del Rio,Ahuacatlan, Compostela and Amatlan de Cañas. This will bring travelers to five of Nayarit’s Magical Towns and foster the opportunity for new businesses to emerge, from dining options, entertainment venues and museums to transportation services, health-care facilities and beyond. Tourism encourages new developments that both visitors and residents can avail themselves of year-round.

About The Author

Karen Lake - Senior Contributor

Karen is a senior contributor at and brings with her a wealth of knowledge about the travel industry. Karen is a native of the USA and has held various media and PR positions over the last 10 years. Karen is a graduate of Washington State University.


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