Travel Suppliers Become The Hero In Their Destination Storytelling
Updated: Dec 14, 2020
fabl, the cloud-based, turn-key web publishing SaaS platform used by/for Samsung, Netflix, Oracle, and other international brands to produce visually immersive content experiences are now helping travel companies tell better stories with the launch of fabl.travel, a managed service designed to help travel brands cost-effectively bring their guest experiences to life in a storytelling format.
December 3rd, 2020 - fabl technology does all the heavy lifting, and in record time, so you can create and publish a brand-controlled, immersive storytelling experience directly into your existing website inclusive of videos, images, audio, galleries, social feeds, booking widgets, and embed codes — all without the use of a web developer, outside agency, or designer. Use cases include campaign landing pages, blogs, specials, weddings/honeymoons, and guest portals.
"A fabl-designed story is not the same as adding a page to an existing website. Digital storytelling requires a flow between sections of diversified content. Imagine each visual element as a stand-alone adventure; without the story surrounding it, the context, meaning, and importance are lost." Taj Forer, Co-Founder of fabl.
Over 90% of consumers visiting travel and hospitality websites abandon them, with less than 2% of these visitors making it to the booking page (Google).
"This is the problem fabl.travel is solving," says Shri Lildharrie, travel lead at fabl. "Consumers abandon websites primarily because of poor content experience. With the use of fabl, marketers see more than 66% of visitors scrolling between 50% to 100% of each page and consuming over three minutes of content, on average.”
fabl clients report a +100% increase in engagement across both desktop and mobile platforms when compared to industry standards. With engagement serving as a precursor to conversions, fabl clients consistently report a 2x-4x increase to conversion rates.
"Continuing to apply the same old tactics and investing limited marketing dollars and resources to drive consumers to underperforming websites and static web pages is unjustifiable and counterproductive. Consumers are dreaming about traveling again, so destination marketers must engage potential travelers with compelling and socially engaging content experiences. fabl will do just that; ho-hum static web pages are just not cutting it, and fortunately, they no longer have to!" says Mr. Lildharrie.
fabl also offers enterprise licenses so that marketing teams can publish immersive content pages into their existing website(s) in storytelling formats across hotel brands, properties, or audience segments.
fabl is a design-driven, visual storytelling platform (SaaS) that drives content marketing, branded storytelling, contextualized commerce & social marketing for brands and the agencies that support them. Filling the space between CMS and Landing Page builder, fabl is a single-source solution for rich-media, on-brand, tech-stack-integrated content page creation, and media processing automation that saves time and increases conversions.
fabl's clients protect and project brand values and identity through owned media experiences published directly into brand websites. fabl is intuitively designed, cloud-based & supports simplified authoring & interactive visual story delivery. fabl's powerful analytics tools track user engagements that matter; dwell time, video engagement tracking, social sharing, lead generation, commerce conversions, and more. fabl is sold via SaaS subscriptions.
About The Author
Mark Scriven - Guest Contributor
Mark is a guest contributor to TravelIndustryReporter.com. He has worked in the travel industry for over 20 years and has written hundreds of blog articles and news stories over that time. Mark is a graduate of Oxford Brookes University.
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