Updated: Jan 28, 2022
Top boutique NYC marketing and communications agency lands event planning and execution for a groundbreaking and important global travel soiree New York City, January 7, 2022: With so much of the world’s attention on the global travel market as it navigates the moving target of covid, it’s easy to miss great stories of two historically disparate countries, with a long history of conflict, coming together to show the world solidarity. As the groundswell of interest in Dubai and Israeli travel from the United States has rallied in the of rapidly spreading vaccinations, many intrepid travelers are looking for unique and authentic experiences as they gaze across the horizon to plan their next getaway. This exclusive took place December 15, 2021, at 48 Wall Street, in the famed Bank of New York headquarters. The soaring space features original artwork and art deco lighting, evoking an ambience of old-world elegance from a bygone era in NYC. There was an Israeli wine tasting, a henna-tattoo station, and passed hors d’oeuvres with origins from both countries. The unique space and atmosphere made this the most coveted networking event for the travel trade and media for the 2021 event season. The intoxicatingly beautiful landscapes and welcoming cultures that make up Israel and Dubai have an historic and magical appeal for travelers looking for distinctive and exceptional experiences. To bring this groundbreaking event to life, the co-host countries chose the travel event experts at Wayne’s World Media (WWM), an award-winning marketing communications agency. WWM has been at the leading edge of innovative and highly successful digital and traditional media campaigns for travel clients spread across Europe, Asia, the Pacific, and Caribbean. Wayne’s World Media has also developed a reputation for memorable roadshows and events that become the must attend events for both travel and consumer trade. “We were excited to help these two amazing countries have a successful and historic event showcasing both the best of their notable travel products and experiences, and the extraordinary partnership between the two countries,” noted Wayne V. Lee, Jr., President of Wayne’s World Media. “When two countries such as these come together for the common good, it’s inspiring for the world. We’re excited to celebrate that moment in time and shine a spotlight on this remarkable event.” Israel has long been one of the singular destinations of the world, with unparalleled history and immersive, unforgettable nature and outdoor travel experiences. Israel’s strong sense of place and authenticity keeps the destination atop the list of savvy US travelers looking to explore an exceptional and distinctive corner of the world. Dubai, the crown jewel of the middle east, has erupted onto every must visit list in the last 10-years. With a distinctive blend of ultra-modern and centuries old traditions, it’s one of the most unique experiences on the planet. In addition to their array of innovative traditional and fully integrated digital marketing programs and campaigns, including advertising, creative, social, content, media buying and branding, and their trademarked Destination Takeover, Wayne’s World Media has been delivering unparalleled and unforgettable travel events and roadshows for high-profile destinations for more than a decade.
About The Author
Karen Lake - Senior Contributor
Karen is a senior contributor at TravelIndustryReporter.com and brings with her a wealth of knowledge about the travel industry. Karen is a native of the USA and has held various media and PR positions over the last 10 years. Karen is a graduate of Washington State University.
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